The price of your soul: How your brain decides whether to 'sell out'


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By Carol Clark: A neuro-imaging study shows that personal values that people refuse to disavow, even when offered cash to do so, are processed differently in the brain than those values that are willingly sold. “Our experiment found that the realm of the sacred – whether it’s a strong religious belief, a national identity or a code of ethics – is a distinct cognitive process,” says Gregory Berns, director of the Center for Neuropolicy at Emory University and lead author of the study. The results were published in Philosophical Transactions of the Royal Society. Sacred values prompt greater activation of an area of the brain associated with rules-based, right-or-wrong thought processes, the study showed, as opposed to the regions linked to processing of costs-versus-benefits. Berns headed a team that included Emory economist Monica Capra; Michael Prietula, a professor of information systems and operations management at Emory's Goizueta Business School; a psychologist from the New School for Social Research and anthropologists from the Institute Jean Nicod in Paris, France. (Click here to see the full list of names.) The research was funded by the U.S. Office of Naval Research, the Air Force Office of Scientific Research and the National Science Foundation. “We’ve come up with a method to start answering scientific questions about how people make decisions involving sacred values, and that has major implications if you want to better understand what influences human behavior across countries and
cultures,” Berns says. “We are seeing how fundamental cultural values are represented in the brain.” The researchers used functional magnetic resonance imaging (fMRI) to record the brain responses of 32 U.S. adults during key phases of an experiment. In the first phase, participants were shown statements ranging from the mundane, such as “You are a tea drinker,” to hot-button issues such “You support gay marriage” and “You are Pro-Life.” Each of the 62 statements had a contradictory pair, such as “You are Pro-Choice,” and the participants had to choose one of each pair. Click here to download the full list of questions, and the responses by the subjects. At the end of the experiment, participants were given the option of auctioning their personal statements: Disavowing their previous choices for actual money. The participants could earn as much as $100 per statement by simply agreeing to sign a document stating the opposite of what they believed. They could choose to opt out of the auction for statements they valued highly. “We used the auction as a measure of integrity for specific statements,” Berns explains. “If a person refused to take money to change a statement, then we considered that value to be personally sacred to them. But if they took money, then we considered that they had low integrity for that statement and that it wasn’t sacred.” The brain imaging data showed a strong correlation between sacred values and activation of the neural systems associated with evaluating rights and wrongs (the left temporoparietal junction) and semantic rule retrieval (the left ventrolateral prefrontal cortex), but not with systems associated with reward. “Most public policy is based on offering people incentives and disincentives,” Berns says. “Our findings indicate that it’s unreasonable to think that a policy based on costs-and-benefits analysis will influence people’s behavior when it comes to their sacred personal
values, because they are processed in an entirely different brain system than incentives.” Research participants who reported more active affiliations with organizations, such as churches, sports teams, musical groups and environmental clubs, had stronger brain activity in the same brain regions that correlated to sacred values. “Organized groups may instill values more strongly through the use of rules and social norms,” Berns says. The experiment also found activation in the amygdala, a brain region associated with emotional reactions, but only in cases where participants refused to take cash to state the opposite of what they believe. “Those statements represent the most repugnant items to the individual,” Berns says, “and would be expected to provoke the most arousal, which is consistent with the idea that when sacred values are violated, that induces moral outrage.” The study is part of a special issue of the Philosophical Transactions of the Royal Society, titled “The Biology of Cultural Conflict.” Berns edited the special issue, which brings together a dozen articles on the culture of neuroscience, including differences in the neural processing of people on the opposing sides of conflict, from U.S. Democrats and Republicans to Arabs and Israelis. “As culture changes, it affects our brains, and as our brains change, that affects our culture. You can’t separate the two,” Berns says. “We now have the means to start understanding this relationship, and that’s putting the relatively new field of cultural neuroscience onto the global stage.” Future conflicts over politics and religion will likely play out biologically, Berns says. Some cultures will choose to change their biology, and in the process, change their culture, he notes. He cites the battles over women’s reproductive rights and gay marriage as ongoing examples.Source: eScienceCommons
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Neuroscientists establish brain-to-brain networks in primates, rodents

Exercise Plays Vital Role Maintaining Brain Health
Neuroscientists at Duke University have introduced a new paradigm for brain-machine interfaces that investigates the physiological properties and adaptability of brain circuits, and how the brains of two or more animals can work together to complete simple tasks. These brain networks, or Brainets, are described in two articles to be published in the 9 July 2015, issue of Scientific Reports. In separate experiments reported in the journal, the brains of monkeys and the brains of rats are linked, allowing the animals to exchange sensory and motor information in real time to control movement or complete computations. In one example, scientists linked the brains of rhesus macaque monkeys, who worked together to control the movements of the arm of a virtual avatar on a digital display in front of them. Each animal controlled two of three dimensions of movement for the same arm as they guided it together to touch a moving target. In the rodent experiment, scientists networked the brains of four rats complete simple computational tasks involving pattern recognition, storage and retrieval of sensory information, and even weather forecasting. Brain-machine interfaces (BMIs) are computational systems that allow subjects to use their brain signals to directly control the movements of artificial devices, such as robotic arms, exoskeletons or virtual avatars. The Duke researchers, working at the Center for Neuroengineering, have previously built BMIs to capture and transmit the brain signals of individual rats, monkeys, and even human subjects to artificial devices. "This is the first demonstration of a shared brain-machine interface, a paradigm that has been translated successfully over the past decades from studies in animals all the way to clinical applications," said Miguel Nicolelis, M.D., Ph. D., co-director of the Center for Neuroengineering at the Duke University School of Medicine and principal investigator for the study. "We foresee that shared BMIs will follow the same track, and could soon be translated to clinical practice." To complete the experiments, Nicolelis and his team outfitted the animals with arrays implanted in their motor and somatosensory cortices to capture and transmit their brain activity. For one experiment highlighted in the primate article, researchers recorded the electrical activity of more than 700 neurons from the brains of three monkeys as they moved a virtual arm toward a target. In this experiment, each monkey mentally controlled two out of three dimensions (i.e., x-axis and y-axis) of the virtual arm. The monkeys could be successful only when at least two of them synchronized their brains to produce continuous 3-D signals that moved the virtual arm. As the animals gained more experience and training in the motor task, researchers found that they adapted to the challenge. The study described in the second paper used groups of three or four rats whose brains were interconnected via microwire arrays in the somatosensory cortex of the brain and received and transmitted information via those wires. In one experiment, rats received temperature and barometric pressure information and were able to combine information with the other rats to predict an increased or decreased chance of rain. Under some conditions, the authors observed that the rat Brainet could perform at the same level or better than one rat on its own. These results support the original claim of the same group that Brainets may serve as test beds for the development of organic computers created by the interfacing of multiple animal brains with computers. Nicolelis and colleagues of the Walk Again Project, based in the project's laboratory in Brazil, are currently working on a non-invasive human Brainet to be used for neuro-rehabilitation training in paralyzed patients. Source: ArticleImage: flickr.com
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