
Nicholas Xavier Dynon, Te Kunenga ki Pūrehuroa – Massey UniversityFacial recognition technology is becoming more widely used, but this has not been matched by wider acceptance from the public.
Controversies continue to hit the media, with both public and private sector organisations frequently outed for flawed deployments of the technology.
The New Zealand Privacy Commissioner is currently evaluating the results of retailer Foodstuff North Island’s trial of live facial recognition in its stores.
The commissioner is also considering a potential code on the use of biometrics that would govern the use of people’s unique physical characteristics to identify them.
But as facial recognition becomes more common, public acceptance of the technology is inconsistent.
Retail stores, for example, tend to attract controversy when using facial recognition technology. But there has been little resistance to the use of it in airports. And the vast majority of people have no problem unlocking their phones using their faces.
My research draws together 15 studies on the public acceptance of facial recognition technology from the United States, United Kingdom and Australia.
There has been little analysis of New Zealand attitudes to the technology. So, these studies offer a view into how it is accepted in similar countries.
What I found is...