It's a symbol of courage and sacrifice, of sin and sexuality, of power and passion -- and now new research demonstrates that the color red makes men more alluring to women. In the United States, England, Germany and China, women found men more appealing when they were either pictured wearing red or framed in red, compared with other colors. The finding is reported in the August issue of the Journal of Experimental Psychology: General, published by the American Psychological Association. "Red is typically thought of as a sexy color for women only," said Andrew Elliot, PhD, of the University of Rochester and University of Munich. "Our findings suggest that the link between red and sex also applies to men." Twenty-five men and 32 women briefly viewed a black-and-white photo of a Caucasian man in a polo shirt, surrounded by a red or white matte. Using a nine-point scale, they answered three questions: "How attractive do you think this person is?" "How pleasant is this person to look at?" and "If I were to meet the person in this picture face to face, I would think he is attractive." Red warmed up women only. Women who looked at a man surrounded by red or white rated the man surrounded by red a little over one point higher on a nine-point scale of attractiveness, a statistically significant bump. Another experiment featured a man in a color photo, dressed in either a red or a green shirt. A pool of 55 women rated the man in red as significantly more attractive -- on average, nearly one point higher on the same nine-point scale. They also thought he was more desirable, according to a second, five-item measure that asked viewers to rate, for example, the likelihood that they'd want to have sex with him. Although red means different things in different cultures, the finding of women (but not men) drawn to men in red was consistent across countries. And it's true about red power ties: Women in a follow-up study perceived men wearing red T-shirts to be significantly more likely to be high in status than men wearing blue T-shirts, in addition to the men in red seeming more generally and sexually attractive. Five smaller studies (20-38 participants) comparing women's responses to men in red or gray, including their sense of the men's status, established a chain of evidence that red may enhance sexual attractiveness because red is a status symbol, according to the authors. The power of red holds throughout the primate world. Female primates (including women) are "extremely adept at detecting and decoding blood flow changes in the face," the authors wrote, "and women have been shown to be more sensitive to the perception of red stimuli than are men." Are men aware that red may work in the bedroom as well as the boardroom? The authors suggest red might make men more likely to strut their stuff. "A man who wears red may feel dominant," they added, "which influences his self-confidence and behavior and in turn may impress women." The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 152,000 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession and as a means of promoting health, education and human welfare. Contacts and sources: Public Affairs Office, American Psychological Association, Journal of Experimental Psychology: General, Article: "Red, Rank, and Romance in Women Viewing Men," Andrew Elliot, PhD, University of Rochester and University of Munich; Daniela Niesta Kayser, PhD, University of Rochester; Tobias G. Greitemeyer, PhD, University of Innsbruck; Stephanie Lichtenfield, PhD, University of Munich; Richard H. Gramzow, PhD, University of Southampton; Markus A. Maier, PhD, University of Munich; Huijun Liu, PhD, Tianjin Medical University; Journal of Experimental Psychology: General, Vol. 139, No. 3. (Full text of the article is available from the APA Public Affairs Office and at http://www.apa.org/pubs/journals/releases/xge-139-3-399.pdf), Source: Article
Women More Attracted To Men In Red
It's a symbol of courage and sacrifice, of sin and sexuality, of power and passion -- and now new research demonstrates that the color red makes men more alluring to women. In the United States, England, Germany and China, women found men more appealing when they were either pictured wearing red or framed in red, compared with other colors. The finding is reported in the August issue of the Journal of Experimental Psychology: General, published by the American Psychological Association. "Red is typically thought of as a sexy color for women only," said Andrew Elliot, PhD, of the University of Rochester and University of Munich. "Our findings suggest that the link between red and sex also applies to men." Twenty-five men and 32 women briefly viewed a black-and-white photo of a Caucasian man in a polo shirt, surrounded by a red or white matte. Using a nine-point scale, they answered three questions: "How attractive do you think this person is?" "How pleasant is this person to look at?" and "If I were to meet the person in this picture face to face, I would think he is attractive." Red warmed up women only. Women who looked at a man surrounded by red or white rated the man surrounded by red a little over one point higher on a nine-point scale of attractiveness, a statistically significant bump. Another experiment featured a man in a color photo, dressed in either a red or a green shirt. A pool of 55 women rated the man in red as significantly more attractive -- on average, nearly one point higher on the same nine-point scale. They also thought he was more desirable, according to a second, five-item measure that asked viewers to rate, for example, the likelihood that they'd want to have sex with him. Although red means different things in different cultures, the finding of women (but not men) drawn to men in red was consistent across countries. And it's true about red power ties: Women in a follow-up study perceived men wearing red T-shirts to be significantly more likely to be high in status than men wearing blue T-shirts, in addition to the men in red seeming more generally and sexually attractive. Five smaller studies (20-38 participants) comparing women's responses to men in red or gray, including their sense of the men's status, established a chain of evidence that red may enhance sexual attractiveness because red is a status symbol, according to the authors. The power of red holds throughout the primate world. Female primates (including women) are "extremely adept at detecting and decoding blood flow changes in the face," the authors wrote, "and women have been shown to be more sensitive to the perception of red stimuli than are men." Are men aware that red may work in the bedroom as well as the boardroom? The authors suggest red might make men more likely to strut their stuff. "A man who wears red may feel dominant," they added, "which influences his self-confidence and behavior and in turn may impress women." The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 152,000 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession and as a means of promoting health, education and human welfare. Contacts and sources: Public Affairs Office, American Psychological Association, Journal of Experimental Psychology: General, Article: "Red, Rank, and Romance in Women Viewing Men," Andrew Elliot, PhD, University of Rochester and University of Munich; Daniela Niesta Kayser, PhD, University of Rochester; Tobias G. Greitemeyer, PhD, University of Innsbruck; Stephanie Lichtenfield, PhD, University of Munich; Richard H. Gramzow, PhD, University of Southampton; Markus A. Maier, PhD, University of Munich; Huijun Liu, PhD, Tianjin Medical University; Journal of Experimental Psychology: General, Vol. 139, No. 3. (Full text of the article is available from the APA Public Affairs Office and at http://www.apa.org/pubs/journals/releases/xge-139-3-399.pdf), Source: Article
Serotonin: A Critical Chemical for Human Intimacy and Romance
The judgments we make about the intimacy of other couples’ relationships appear to be influenced by the brain chemical serotonin, reports a new study published in Biological Psychiatry. Healthy adult volunteers, whose levels of serotonin activity had been lowered, rated couples in photos as being less intimate and less romantic than volunteers with normal serotonin activity. The approach involved giving amino acid drinks to two groups of volunteers in order to manipulate blood concentrations of the amino acid tryptophan, which is a vital ingredient in the synthesis of serotonin. One group received drinks that contained tryptophan. The other group received drinks that did not contain tryptophan. They were then asked to make judgments about sets of photographs of couples. Differences in the judgments made by the two groups reflected changes in their serotonin activity. “Serotonin is important in social behavior, and also plays a significant role in psychological disorders such as depression,” explained Professor Robert Rogers of Oxford University, who led the research. “We wanted to see whether serotonin activity influences the judgments we make about peoples' close personal relationships.” The volunteers who received the drink without tryptophan consistently rated the couples in the photos as being less ‘intimate’ and ‘romantic’ than the participants who received the control drink. This finding is an important reminder that our relationships with other people are influenced by processes beyond our awareness and control. But we should not be surprised by this revelation. Serotonin function drops in association with episodes of depression, where the capacity for intimacy also is often compromised. Understanding the powerful influence of these chemicals is important as supportive close relationships are known to protect against the development of mental illnesses and to promote recovery in those affected by psychiatric conditions. The opposite is also true: dysfunctional relationships can be triggers for those at risk of these conditions. The results raise the possibility that lower serotonin activity in people with depression and other psychiatric conditions could contribute to changes in the way they perceive personal relationships, or even in their ability to maintain positive personal relationships. “Although this is only a small study, the same patterns may well extend to the way we perceive our own relationships,” said Professor Rogers. “The ability to chemically influence the capacity for intimacy could be very important. Reduced capacity for intimacy can be a vexing symptom of many psychiatric disorders and an important target for treatment,” noted Dr. John Krystal, Editor of Biological Psychiatry. “Drugs that ameliorate the impact of serotonin deficits might play a role in the treatment of this symptom.” Although much more research is necessary before a drug might come to market that can help promote intimacy, it is clear for now that our chemistry has an impact on nearly aspect of our lives, from our most public actions to our most private, as we see here with human intimacy and romantic feelings. Contacts and sources: Chris J. Pfister, Elsevier, Full bibliographic information, The article is “Serotonergic Activity Influences the Cognitive Appraisal of Close Intimate Relationships in Healthy Adults” by Amy C. Bilderbeck, Ciara McCabe, Judi Wakeley, Francis McGlone, Tirril Harris, Phillip J. Cowen, and Robert D. Rogers. Bilderbeck, McCabe, Wakeley, Cowen, and Rogers are affiliated with Oxford University, Oxford, United Kingdom. McGlone is affiliated with University of Liverpool, Liverpool, United Kingdom. Harris and Cowen are from King’s College, London, United Kingdom. The article appears in Biological Psychiatry, Volume 69, Number 8 (April 15, 2011), published by Elsevier. John H. Krystal, M.D. is Chairman of the Department of Psychiatry at the Yale University School of Medicine and a research psychiatrist at the VA Connecticut Healthcare System. His disclosures of financial and conflicts of interests are available at http://journals.elsevierhealth.com/webfiles/images/journals/bps/Biological-Psychiatry-Editorial-Disclosures-7-22-10.pdf. Source: Article, Image: flickr.com
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