The Story Behind the Apple Logo

When we think about well-known logos, we wonder how they came to be. What was the original idea and inspiration? Why have they evolved over the years? Usually, logos have a history. Today, we ‍are going to talk about the history of the Apple logo which is one of the most famous logos in the world.Apple was born in 1976, in Steve Jobs’ garage in Los Altos, California, along with Steve Wozniak and Ronald Wayne. One year later, in 1977, Apple became a company. At first, they wanted to sell computers, then moved on to mobile products, and finally streaming platforms.The Apple logo had an eventful beginning. Initially, its name and branding resembled that of Apple Records, the record company owned by the Beatles at the time. The Beatles decided to sue, and Apple had to pay damages to Apple Records.In order to create a new, more simple and representative logo, Steve Jobs hired a graphic designer, Rob Janoff, giving birth to the Apple logo as we know it today: the bitten apple. But what was unique about this new apple logo? It was composed of the colors of the rainbow. Steve Jobs wanted a logo that stood out and made you want to buy the product. But why did he decide to use an apple with a bite taken out of it?Janoff answered this very question in an interview in 2009. The bite is there for scale, so a small Apple logo always looks like...

Read More........→October 03, 2022

1973: Pascagoula Abduction

. Charlie Hickson has died, and Pascagoula will likely never again receive the sort of fame infused by his story. His was the account to make us say, hmm, maybe Charles Fort was right -- maybe we are"property." The evening -- that unique evening -- was growing later and darker on that strange night in October of 1973. Charles Hickson and Calvin Parker, having been brought to the sheriff's office, began telling their bizarre story of alien abduction, an encounter that transformed their hopes for a few tranquil hours of fishing on the banks of the Pascagoula River in Mississippi to clock-stopping moments of horror. Hickson did his best to remain rational as he recounted, frankly, details of an unbelievable incident. Parker, however, was simply hysterical, apparently affected emotionally by something terrifying, a seemingly illogical confrontation with some nameless fear. Nor did a tape recording (the audio, several minutes in length, may still be available on the Internet at no charge) made in secret after the sheriff left the two alone for a few minutes help to dispel their incredible account, for their apprehension and confusion remained alarmingly intact, with no vocal evidence of a hoax. Ultimately, even Dr. J. Allen Hynek would be impressed with the fishermen's harrowing story. Another 28 years would go by before journalist...

Read More........→June 08, 2016