Windows 10 may be selling well, how Microsoft are still not satisfied?

Windows 10
Strong demand for Windows 10 surface (also to be the ultimate test of the market) is more the result of its error correction again in the traditional PC market and the value of compromise, rather than a manifestation of the true value, while the market and users for its functionin the mobile space indifference, but also seems to presage Windows 10 in the mobile market than previous Windows 8 will not have too much outstanding performance. Microsoft has been hailed as the mobile market to reverse the decline and transition heavyweight upcoming Windows 10 operating system market. So Windwos 10 can receive favorable for the market, the relationship with Microsoft's future prospects in the mobile market, and "Mobile led the cloud-first" strategy proposed CEO can be implemented. Recently, the results of a recent survey of IT professionals for research institutions Spiceworks released, Microsoft's Windows 10 operating system abnormalities strong potential demand. That plan to install Windows 10 system users in two years the ratio reached 73%, of which about 40% of users plan to install Windows 10 systems within a year. From that perspective, the demand for Windows 10 system is indeed strong, at least compared with its predecessor Windows 8 system is this. It stands to reason such a high market and customer needs, for Microsoft, should be fond of fishes, but in this report we read carefully the user to upgrade or install Windows 10, the main driver ── Strong demand for Microsoft Windows 10 may not be all good, and even worries: In Spiceworks report, Windows 10 system, most attention is the traditional start button return, 64% of respondents believe that, Windows 10 system, the traditional start button back, is one of its most popular feature; secondly, Microsoft for Windows 10 available to Windows 7 andWindows 8 users a free upgrade, got 55 percent of respondents supported, to become the second most popular properties; 51% of respondents believe that the safety performance enhancements, Windows 10 system is the third most popular properties . I do not know the industry see the three main drivers feel? First, from the first drivers to see, so much innovative Windows 10, as it was for the previous generation of Windows 8 errors corrected. Industry know, Windows 8 due to the cancellation of the traditional PC user habits start button and much industry criticism, and become one of the main Windows 8 market performance incompetence. Followed by the so-called free upgrades factors caused. Because smart phones and tablets to the traditional PC and PC impact of highly sophisticated applications, the traditional PC users fromWindows 8 since it has lost the power system upgrade for Windows, so Microsoft on Windows 10 had to take a free market strategy stimulate users to upgrade, so that 55 percent of respondents approved of Microsoft Windows for free, from another perspective, it could be for Windows 10 value (s) of a negative 10. Finally, security.As we all know, security has been paying more attention to the aspects of the Windows system, after all, the majority of enterprises in the current IT system (including PC) running Windows system, so security is a matter of course to do Windows. The above Windows10 upgrade or install three drivers, we believe strong demand for Windows 10 behind, is not a positive driving force for innovation itself due to Windows 10, but for Windows systems prior to correction and change to depreciate the value (from Pay to free) is a market rebound, which is the market and users before the upgrade or install Windows because of its innovative value due to different. It is worth noting that in some innovative features on Windows10 conference was Microsoft deliberately emphasized, such as Cortana, the Edge browser and Continuum drew etc., did not attract the attention of the respondents, that these so-called innovations did not become market and users to upgrade and install Windows 10, the main driving force. Also, I wonder if there is no set term or for other reasons survey, Windows 10 support feature iOS and Android applications, and does not appear in the user is therefore welcomed and select Windows 10, and possession of what proportion of the survey. Perhaps the user does not care about Windows 10 support iOS and Android applications. So the question is, to support iOS and Android applications are Windows10 in the mobile market, the biggest selling point, but gradually marginalized in the PC era, one of the main objectives developed by Microsoft Windows10 is hoping to win the smartphone market, and, ultimately, Microsoft cross-platform, cross-device, unified experience "mobile first" strategy. Industry support for Windows10 iOS and Android applications veiled criticism: First, there will be a "lowest common denominator phenomenon" in the software migration (the most banal metaphor popular product), namely those who are most desirable to use a low-cost means to port software to the people on other platforms, but also the most reluctant in every on a platform that will be the most sophisticated user experience people. The implication is that Windows for iOS and Android compatibility and portability, you can not attract the iOS and Android platforms best software. In addition, compatible Android and iOS versions of software Windows 10, mobile application developers have no reason to think more specially developed Windows versions, which only makes the fragile ecosystems more vulnerable Windows Phone Moreover, if the market and users are more like Android or iOS platform application, then why Windows platform through experience? It seems the market and users do not care for Windows10 compatible Android and iOS applications, or do not become a reason to choose Windows 10 is not unfounded, and this is bound to affect the value and performance of Windows 10 in the mobile market. The above analysis is not difficult to see that the strong demand for Windows10 surface (also to be the ultimate test of the market) is more a result of its error correction again in the traditional PC market and the value of compromise, rather than a manifestation of the true value. While the market and users for their indifference in the mobile space capabilities, but also seems to presage Windows10 have too outstanding performance in the mobile market more compared to the previous Windows 8 will not. It might get higher than the Windows 8 upgrade or install Microsoft is happy to see the amount, but the overall value of Windows and Microsoft cross-platform, cross-device, unified experience "mobile first" strategy from the perspective of Windows 10 in the PC market , it is likely to worry. Because, as may be the last Windows version, in this version of the life cycle of these strategies will be difficult to achieve. Source: Article

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